Work

What I run, and what's running.

Six businesses, different stages, same way of running them. The ones that print money fund the ones still building. The ones still building will fund the next ones I haven't started yet.

  • 6 ventures
  • 1 parent entity
  • Gold Coast, Australia

The portfolio

One operator. Six positions.

NW

Growth partner

New Way Digital

The passion

Growth partner for service-based business owners who came up working and run real operations. Doing real numbers and quietly aware they're capped. We work the gap between the business they can see in their head and the one they've actually built. Usually that gap is fragmented infrastructure: an ads person here, a web person there, a CRM nobody owns. We run the full stack as one connected machine, ad to enquiry to landing page to the AI systems behind it. Conversion optimisation across marketing, systems, bottlenecks and profit, plus a fresh set of eyes on the limiting beliefs they've stopped questioning.

Verticals

  • Finance & broking
  • Health & wellness
  • Property & investment
  • Professional services
  • Trades & construction

Where most of my time goes.

CSBuilding

AI infrastructure

Cracka Systems

My sub-brand for trades and construction. Trades hate dealing with tech, admin and sales setups. I build the systems so they can focus on what they're actually good at. Agents, automations, internal tools, sales infrastructure. The AI layer trades businesses still don't have, before everyone else figures out it's the only thing that matters.

FPActive

Property

Fourge Projects

Co-founded with Bailey Watson. Building wealth through property renovations and direct-to-market sales. We buy, transform, sell. No fund nonsense. Along the way we're documenting it so other people can DIY their own renos without paying the dumb premium for every job.

HDKLean

Ecommerce

Home DIY Kits

Co-owned with Bailey. Tools and products that empower homeowners to handle their own maintenance and skip the tradie call-out fees. Stop paying $300 for someone to do a $30 job. Recently rebuilt on Shopify, content and ad engine running.

The podcast

Cracka Chats.

Not revenue. I help people, brands and businesses tell their story unfiltered. Anyone with real passion for what they do or an interesting life lived. Mostly an excuse to call people worth listening to and have the yarn on record.

Recording stories worth telling

The umbrella

Everything sits under one roof.

LSG

LSG Group

Holding entity

  • New Way Digital
  • Cracka Systems
  • Fourge Projects
  • Home DIY Kits
  • Cracka Chats

LSG Group is the parent entity. Cashflow, shared systems, back-office, and the vehicle for the mentoring and consulting work I'm starting. The long-term play that compounds across everything I build.

If your stack is leaking and no one owns the whole machine, that's the work.

Same way of running them, whatever the venture. Tell me where the gap is and I'll tell you straight if I can close it.

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