Revenue's up. Time's gone. Profit's missing.
I help businesses.
Run the operation they know they're built for.
Your business is leaking. More leads won't fix it.
Marketing. Website. Branding. Sales. Systems. Ops. AI. Client experience.
8 corners. No one running them as one machine. I fix the leaks and build the systems end to end. Your time. Your freedom. The team that runs without you. One system stands between you and it.
Or text me, no dramas.The receipts, not the pitch
Real businesses. Real numbers.
Different industries, same leak.
Trades, construction, finance, health and professional services. The common thread isn't the industry. It's a stack with no one running it as one machine.
44 active partners. Every one of them on a first-name basis.
The companies behind me
I don't build alone.
Not just a tech stack. A full team of end to end specialists who partner with you. Not a one-service offer, the full end to end operation.
The metrics
8 years deep. Numbers that compound.
Career totals across every business I've helped build. Honest minimums, the plus signs are doing real work.
Belief follows proof, not the other way round.
Account ID: 482-916-7305
Performance over time
Levi Santiago G.
Delivered
The road in
Levi Santiago G.I made 26k and lost 35k before I turned a real profit.
Dropshipping store, penny stocks at night, the kind of education school can't sell you. Paid for in full. Before that it was warehousing, forklifts, demo and construction, labouring, car sales, workshop equipment and fitout. Every job a tradie has done or watched someone do.
Then Steve and I joined a workshop equipment startup as founding members. Once my sales manager, then my best mate, now my business partner at New Way. The agencies couldn't move the number, so we took it in-house and I dragged it from 30k months to $1.5M+ months in four years. That's when this stopped being a job and became the work.
New Way Digital is that, for more than one business. Carlin came on to round out the team on graphics and web, an absolute creative genius, and the three of us have been building it ever since.
8+ years on, 161+ businesses scaled and $44M+ generated. And the truth is, nothing beats helping others win, more than myself, because if you're winning, I'm winning. That's Cracka, and that's why I love what I do.
LSG Group
From the forklift to the digital growth partner.
What we run
How we work together
Investment
Tailored to fit. Payment plans available. Same side of the table.
Two spots opening next month.
Onboarding within 14 days. Stack audit included in the first 7.
The stack
One team. Every layer. End to end.
One team owns the whole thing. Same side of the table, same goals, same scoreboard.
Not five vendors who don't talk to each other. Not three logins. Not a marketing agency blaming the website guy who's blaming the CRM guy.
This is how a real business actually grows.
Brand and positioning
What you actually stand for, in words your customers use. Not a tagline workshop. The reason they back you when the next quote comes in cheaper.
LSRunning
Paid acquisition
Meta, Google, TikTok, YouTube. Run by people who've sat in real businesses and know what closes. Not button-pushers running templates.
LSRunning
Landing pages and funnels
Built per offer, per audience, per intent. Not a generic theme with the colours changed.
LSRunning
Lead capture and qualification
The right questions up front so sales spends time on buyers, not tyre-kickers. Half the leak in most businesses sits here.
LSRunning
CRM and sales sequences
Wired into the rest, not a forgotten Salesforce tab nobody opens. If a lead drops off, we know why and when.
LSRunning
AI agents and automations
The boring, repetitive, profit-killing admin, off your plate. Built around the way your business actually runs, not someone else's playbook.
LSRunning
Reporting and iteration
Numbers you can read in 30 seconds. What worked, what didn't, what we change next week. No dashboard theatre.
LSRunning
Everything the other seven can't predict
The weird stuff. The "can you also build this?" stuff. The 11pm Sunday "the form's broken" stuff. Real businesses break the brief constantly. No scope document to hide behind.
LSRunning
Most agencies own a slice and hand off the rest. I own the whole stack and stay accountable for the result. That's the difference between an agency and a growth partner.
Free audit. 24-hour reply. No pitch.
Recently shipped
Builds that shipped. Not slides that didn't.
Every node is a live build. The trigger fires when a new partnership starts. The workflow runs through diagnose, design, build, deploy, optimise. The output is a business running better than it was.
Writing
Thinking out loud
What I'm learning about running the full stack, building AI by hand, and growing real businesses through digital marketing that actually works. From the bloke who lived it before he taught it.
Long-form writing on digital marketing, growth, AI, and operating real businesses.
The full growth stack, owned by one person
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Drafting
Building AI infrastructure by hand
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Paid acquisition that actually closes
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Wiring a CRM nobody ignores
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From the forklift to the AI stack
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Reading the numbers in 30 seconds
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Common questions
The straight answers.
Who is Levi Santiago?
- Levi Santiago is a Gold Coast founder and growth partner, and the sales lead across LSG Group. Over eleven years he has gone from bankrupt to helping scale 161+ businesses, driving $44M+ in revenue and 12,500+ leads. He builds the full marketing, sales and AI stack for service businesses, and hosts the Cracka Chats podcast.
What does a growth partner actually do?
- A growth partner owns the whole growth stack instead of a single slice. Levi runs brand, paid acquisition, landing pages, lead capture, CRM, AI automation and reporting as one connected machine, and stays accountable for the result. It is the difference between five vendors blaming each other and one operator on the same side of the table as you.
Who does Levi work with?
- Levi works with service-based business owners who came up working and quietly know they have hit a cap: trades and construction, finance and broking, health, property and professional services. The common thread is not the industry, it is a fragmented stack with no one running it as one machine. He takes on people who match the standard and the drive.
How is this different from hiring an agency?
- Most agencies own one slice, a bit of ads or a website, and hand off the rest. Levi owns the entire stack end to end and stays accountable for the number, not the deliverable. No three logins, no vendors who do not talk to each other, no scope document to hide behind. Same side of the table, same scoreboard.
Where is Levi based and how do you reach him?
- Levi is based on the Gold Coast in Queensland, Australia, and works with clients across the country. Enquiries come straight to him and get a reply within a couple of days, Australian time. Send the contact form, or text him directly on 0418 417 587.
If you've seen the gap. Let's go close it.
Levi Santiago· Growth Partner · Recorded just nowMade for business owners doing real numbers. Came up working with their hands. Quietly know they're capped and ready to stop pretending they're not.
Send me a message. No deck. No pitch. No pressure. I'll take a look at what's leaking and tell you straight if I can fix it. If I can't, I'll point you to someone who can. If I'm not the fit, you didn't lose anything except 5 minutes typing.
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