Revenue's up. Time's gone. Profit's missing.
I help businesses.Run the operation they know they're built for.
Your business is leaking. More leads won't fix it.
Marketing. Website. Branding. Sales. Systems. Ops. AI. Client experience.
8 corners. One person owns all of them. I find the leaks and build the fix. No passing the buck.
Or text me, no dramas.The receipts, not the pitch
161+ businesses.
Different industries. Same leak.
Trades, construction, finance, health and professional services. The common thread isn't the industry. It's a stack with no one running it as one machine.
44 active partners. Every one of them on a first-name basis.


























The companies behind me
I don't build alone.
Three partners. One team. Ads to profit.
For tradies
Still quoting after dinner?
The Tradie Instant Estimator sends your customer a price in minutes, from your rates. Follow-up runs itself. From $6,200 + GST.
The metrics
8 years deep. Numbers that compound.
Career totals across every business I've helped build. Honest minimums, the plus signs are doing real work.
Belief follows proof, not the other way round.
Account ID: 482-916-7305
Performance over time
Levi Santiago G.
Delivered
The road in
Levi Santiago G.I lost more than I made before I turned a real profit.
Dropshipping store, penny stocks at night, the kind of education school can't sell you. Paid for in full. Before that it was warehousing, forklifts, demo and construction, labouring, car sales, workshop equipment and fitout. Every job a tradie has done or watched someone do.
Then Steve and I joined a workshop equipment startup as founding members. Once my sales manager, then my best mate, now my business partner at New Way. The agencies couldn't move the number, so we took it in-house and I dragged it from 30k months to $1.5M+ months in four years. That's when this stopped being a job and became the work.
New Way Digital is that, for more than one business. Carlin came on to round out the team on graphics and web, an absolute creative genius, and the three of us have been building it ever since.
8+ years on, 161+ businesses scaled and $44M+ generated. And the truth is, nothing beats helping others win, more than myself, because if you're winning, I'm winning. That's Cracka, and that's why I love what I do.
Cracka Systems
From the forklift to the digital growth partner.
What we run
How we work together
Investment
Tailored to fit. Payment plans available. Same side of the table.
Onboarding within 14 days. Stack audit included in the first 7.
The stack
One owner for the whole lot.
One team owns the whole thing. Same side of the table, same goals, same scoreboard.
Not five vendors who don't talk to each other. Not three logins. Not a marketing agency blaming the website guy who's blaming the CRM guy.
This is how a real business actually grows.
Brand and positioning
What you actually stand for, in words your customers use. Not a tagline workshop. The reason they back you when the next quote comes in cheaper.
LSRunningPaid acquisition
Meta, Google, TikTok, YouTube. Run by people who've sat in real businesses and know what closes. Not button-pushers running templates.
LSRunningLanding pages and funnels
Built per offer, per audience, per intent. Not a generic theme with the colours changed.
LSRunningLead capture and qualification
The right questions up front so sales spends time on buyers, not tyre-kickers. Half the leak in most businesses sits here.
LSRunningCRM and sales sequences
Wired into the rest, not a forgotten Salesforce tab nobody opens. If a lead drops off, we know why and when.
LSRunningAI agents and automations
The boring, repetitive, profit-killing admin, off your plate. Built around the way your business actually runs, not someone else's playbook.
LSRunningReporting and iteration
Numbers you can read in 30 seconds. What worked, what didn't, what we change next week. No dashboard theatre.
LSRunningEverything the other seven can't predict
The weird stuff. The "can you also build this?" stuff. The 11pm Sunday "the form's broken" stuff. Real businesses break the brief constantly. No scope document to hide behind.
LSRunning
Most agencies own a slice and hand off the rest. I own the whole stack and stay accountable for the result. That's the difference between an agency and a growth partner.
Free audit. 24-hour reply. No pitch.
Recently shipped
Builds that shipped. Not slides that didn't.
Every node is a live build. The trigger fires when a new partnership starts. The workflow runs through diagnose, design, build, deploy, optimise. The output is a business running better than it was.
Common questions
The straight answers.
Who is Levi Santiago?
- Levi Santiago is a Gold Coast founder and growth partner. He runs Cracka Systems. In 8 years he has helped scale 161+ businesses, with $44M+ in revenue and 12,500+ leads. He also hosts the Cracka Chats podcast.
What does a growth partner actually do?
- A growth partner owns the whole lot, not one slice. Levi runs your brand, ads, pages, leads, CRM, AI and reporting as one machine. He owns the result. No five vendors blaming each other.
Who does Levi work with?
- Owners who came up working and know they have hit a cap. Trades and construction, finance and broking, health, property and professional services. For tradies, there is the Tradie Instant Estimator. He works with people who match the standard and the drive.
How is this different from hiring an agency?
- Most agencies own one slice and hand off the rest. Levi owns all of it and answers for the number, not the task. Same side of the table, same scoreboard.
Where is Levi based and how do you reach him?
- Levi is on the Gold Coast, Queensland, and works with clients across Australia. Enquiries come straight to him. Send the contact form, or text him on 0418 417 587.

Seen the gap? Let's close it.
Made for business owners doing real numbers. Came up working with their hands. Quietly know they're capped and ready to stop pretending they're not.
Send me a message. No deck. No pitch. No pressure. I'll take a look at what's leaking and tell you straight if I can fix it. If I can't, I'll point you to someone who can. If I'm not the fit, you didn't lose anything except 5 minutes typing.
